Archive for Richard Soto
Six Tips for Online Branding
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This guest post was written by Richard Soto, Broker – VIPRealty, marketing Houston real estate and recruiting experienced agents in Houston, San Antonio and Dallas
How do your clients and prospects choose you? Why should they call you over another agent? With hundreds of agents working in your same area why are you the most qualified?
Your brand as a real estate agent or broker is how prospective clients and buyers view you as a professional. Branding is not just a trade name or a logo, rather, it is the ability to recognize a name, and the reputation of quality behind it.
Tips For Online Real Estate Branding
Always use a professional portrait – Your photo is your business icon. Potential buyers and clients will call real estate professionals that they trust, and that trust starts with a likable photo. Be sure you get yours done in a professional studio, with hair and makeup styling if necessary. The face you present to the world should be the face of trust and confidence.
Highlight your differentiation – Like any business, you must emphasize what sets you apart from the competition, also known as the Unique Sales Proposition. What are your differential factors? Do you specialize in condos? High-end luxury homes? Does your record back a 90 day or less closing? Be sure your branding tells prospects why they should choose you.
Get a professionally designed website – The website you use to advertise your real estate services and listed properties must work on the highest levels. Easy navigation. Fast loading. Proper listing views, tours, and information. If you can’t do this yourself, hire a professional web designer.
Write articles – Part of good real estate agent branding is becoming known as an expert or specialist. Try publishing a blog with your website with helpful articles. It is also advisable to guest blog for other important websites.
Post online seminars – Another way to gain exposure as an expert is to produce informational seminars. YouTube is a great place to post your short informational video about special niche topics in real estate.
Social network standing – And finally, you must have a social network presence as part of your branding. At popular sites like Twitter, Facebook, and others, you get valuable exposure, gather contact lists, and have a place to gain valuable leads.
This guest post was written by Richard Soto, Broker – VIPRealty, marketing Houston real estate and recruiting experienced agents in Houston, San Antonio and Dallas
Developing Key Content for Your Real Estate Website
Content is king. The kings were once cash, and those who could afford advertising space. Now even the most humble of real estate marketing budgets can benefit from additional web traffic and more revenue through real estate search engine optimized (SEO) web content.
Writing and posting web content is a vital skill for real estate web owners and marketers who want to get their website noticed. Why would you, as a web marketer, want to get noticed? Here are a few good reasons:
- Increase your real estate web sales and revenue
- Improve branding
- Increase contact lists and customer base
- Become a recognized expert in your real estate community
These are just a few of the benefits of a successful content marketing campaign. And with the results of a content marketing study performed by Technorati, it is no wonder that more businesses will be expanding their content marketing efforts in 2010 and beyond.
- 71% of businesses say their blogging efforts have increased their visibility within their industry.
- 56% of respondents said that their blog has helped established a leadership position in their industry.
- 6 in 10 businesses plan to expand their efforts and increase spending on content marketing in 2010.
With so much to gain for your content marketing efforts, here are six tips that can help improve your content marketing success.
1. Create a Plan
It is useless to simply post articles or other web content without a sound plan. Develop a content marketing plan that you will use for your web marketing efforts.
2. Write Sticky Headlines
Your headline or title is probably the most important part of your content. If you can convince a web user to read the rest of your article or other content based on an interesting headline, you are 90% successful.
3. Research Hot Keywords
What is happening right now? Write content that is a hot topic for web users. Look to places like Google News, or even research trending topics on Twitter, to get the most used keywords you can use in your next post.
4. Write a Story
Your web content should be rich in keywords, but also be written in a style that captures a reader’s attention. Use story techniques like character development, conflict, and dramatic conclusion to get readers engaged with your content.
5. Make it Worthwhile to the Reader
The reader will ask him or herself, “so what?” Give the reader a benefit for reading your content. Can you provide new ways to style hair? Save money shopping for clothing? Easy home improvement tips? Let the reader take a nugget of valuable knowledge away.
6. Be Consistent
Writing a great real estate article or blog post is a great start in your SEO content marketing efforts. However, you must continue to provide great content again and again. Don’t stop with one or two good articles. Keep the flow going and be consistent in your content posting efforts
