If you’re a full-service real estate agent or broker, how can you respond to the companies offering a low-cost MLS listing service?

The low-cost providers are promoting the concept that selling a home is easy.  Put a sign in the yard, put a listing on the local MLS, and wait for the offers to come streaming in.  And, it can be tough selling against that concept – everyone would like to think it is really that simple.

So, should your listing presentation try to burst the bubble?  I don’t think so.  It’s fine to say “My experience has been that it just isn’t that simple”.  But, that’s just an opinion.

Your presentation needs to define how your approach is different – and better!  That’s where having a clear definition of your brand can make a big difference.  When you can clearly describe the reasons why someone should work with you as opposed to any other agent, you’ve got the MLS listing service beaten by a mile.

Avoid common real estate brand pitfalls.  And, let us know if we can help!