What is your strategy for getting more repeat business?  If you can’t quickly answer that question, you don’t have a strong strategy in place.  If you’re not sure why repeat business is important, read the first installment on this series on customer retention.

Tools for Getting More Repeat Business

1.  Get into a repeat-business mindset.  Sometimes it’s easy to get so focused on figuring out where the next closing is coming from, that you forget about the importance of retaining existing customers/clients.

Staying in touch with past customers can be done in any number of ways.  If you use a Client Relationship Manager where you have individual actions for specific contacts scheduled, that certainly helps.  If you don’t use that kind of a system, there are still tools available to help you.

But, if you don’t have a strong strategy in place for getting repeat business, put that on your to do list right now.  Near the top!

2.  Keep your social media outlets interesting.  You may recall an earlier post on this blog about finding fresh content for your real estate social media  outlets. 

Since most of the people you want to stay in touch with aren’t actively buying or selling, make sure the information on your social media sites cover a wide range of topics interesting to home owners.

3.  Actively “recruit” existing clients and folks in your sphere to get involved with you online.  It’s not enough to have a Facebook, Twitter or LinkedIn account.  Find out if your clients participate in any social media and make sure you invite them to become a fan of your Facebook page, follow you on Twitter, link to you on LinkedIn, etc.

The next post in this series will identify a “stay in touch” tool that might be just what you need.  Stay tuned!