There’s a company I was recently introduced to that has a unique approach to creating Pay Per Click ads.  You can check out their website at iPromote.com.

Here’s how it works:

• The company offers technology that lets you create display ads instantly.  And, you don’t need any real technical expertise.
• Your display ads will appear on premium sites such as MSN, Yahoo and Facebook to name a few
• You can control the geographic area in which your ads will appear.
• You can control how much you spend.
• You have access to analytics to monitor your campaign.

I’m not sure how well this will catch on in the real estate industry, but it is an interesting proposition.  It differs from most traditional Pay Per Click in that it doesn’t associate the display of an ad with a specific keyword search.  The technology is billed as doing an instant analysis to display the ads in places that will offer the most conversion (or click-through) potential.  Done well, the ads can provide exposure to your brand to a wide audience.

But, in terms of clicks, the expectation is low relative to standard Pay Per Click.  For example, out of 15,500 views per day, it is anticipated that you might end up with 7 visitors to your site.  On the other hand, the price per click is extremely low compared to traditional Pay Per Click.

So, if you’re looking for a new way to drive traffic to your website, this could be a good alternative to evaluate.  And, as always, if you do try it, let us know how it goes!