What Can Google Webmaster Tools Do For You?
If you’re not using Google Webmaster Tools, now would be a good time to evaluate how useful they can be. The tools are a free resource that can help you improve your real estate website’s performance in ranking well in Google.
An Overview
The tools are available to help you manage your website’s relationship with Google. You can do the following types of things:
- Identify broken links
- Manage how Google indexes your website
- Determine how often the Google bot stops by to crawl your web pages
- Identify the keywords where your site appears in the search results, and even more interesting, the keywords where people are actually clicking through to your site
- And, the list goes on . . .
If you have very in-depth reporting currently available about your website, traffic statistics, keyword ranking and which keywords are bringing you traffic from which search engines, you may not use the Webmaster Tools as much.
But, it’s a good idea to establish a Google account. It doesn’t take long, and you’ll have the information available when you want it.
Where to Go for Help
You may be thinking, “I just don’t want to figure out another web tool!!” If that’s the case, try reading this Google Webmaster Tools Review at the Online Marketing Blog. The article is not just a review. It gives a very clear explanation of how to set up an account, and how the various tools work and what you can learn from them.
