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If you visit www.BuildRealEstateResults.com, you’ll notice that the header includes the phrase Web-Centric Real Estate Marketing. So, what’s that, you ask?
I did a presentation recently for the local chapter of the National Association of Hispanic Real Estate Professionals (NAHREP), and prepared a Powerpoint presentation for the visuals.
I talked about the things that are critical to real estate professionals now. First, a brand and USP (Unique Selling Proposition) to differentiate each agent from all the others. Second, a logo to represent that brand. And, third, a lead-generating real estate website.
This graphic was used to illustrate the idea of web-centric marketing:
I was rather pleased with myself, so thought I’d share the image. If you use direct-response marketing in your direct mail and print ads, you’ll drive prospects to your website. If you do SEO so that your site ranks for effective keywords, you’ll drive prospects to your website. And, finally, if you use the Internet to promote listings, you’ll drive prospects to your website.
Besides the fact that if you don’t have a real estate website you’re in deep trouble, you can use a website as the central component for just about all of your marketing.
Kathleen - a REALTOR without a website these days is like anyone in business without a cell phone. And any REALTOR with a website without a good property search and a way to get his or her own listings out to various sites is completely missing the boat. Having said that, I an stunned to be in a in a pretty tech savvy market like Austin and see REALTORS who have no clue about an internet presence.
Sam - I know just what you mean. It is a slow transition. I think there are a lot of people who’ve been successful using other types of marketing and it’s difficult to want to take on something new.
The problem is that you and I, and most of the rest of the real estate industry, believe that traditional methods are going to be less and less effective.
So, you’re right. It’s actually past time to get with the Internet!