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Since this is a short week, I decided to skip Whimsical Wednesday. Especially since nothing amusing has happened to me since last week. Well, my cat has learned how to open cupboard doors. So, I did have the experience of calling him the other day when I thought for sure he was 
in the kitchen, only to have him make a grand entrance by bursting through one of the cupboard doors. But, I imagine you may be tired of silly cat stories.
I did get a question from Sam Chapman who markets Austin Real Estate, so I thought I’d talk about that instead.
Sam’s question was: What colors are best for a real estate website?
My answer to that question is that I don’t think the color itself is as important as making sure that all the colors coordinate. I’ve seen successful websites that are yellow, blue, green, taupe - really, a wide variety of colors.
I think the thing that makes a real estate web design look really pulled-together is when you use colors that really work well together. Figuring out how to do that isn’t really a science - it’s more an art, along with a good knowledge of how to identify HEX colors that are complimentary.
One of your goals should be to have the link colors stand out significantly. The link colors should contrast well with the background, and with the other letter colors. When people scan a website, you want the links to pop out at them.
I’m always amused by those folks who think it’s dignified to have links that aren’t underlined and look like just the other text. You can tell they’re links when you cursor over them and they change color, perhaps. But, most people won’t take the time to test out all your copy to figure out which words are actually links.
Sometimes even small changes make a big difference. I don’t know if you can tell the difference because these samples are so small, but take a look at these two - the Before and After:
In the flesh, the After looks much more professionally done, even though it’s just a standard header from Point2 Agent.
For more information, there are three posts on this blog that you might find useful:
Thanks, Sam!
If you have a real estate marketing or real estate website question, contact me.
If I answer it here on the blog, you’ll get a nice incoming link to your website - using good anchor text, too!
