Staying “Top of Mind” is Critical for Real Estate Professionals

One of the biggest challlenges for real estate professionals  is staying in touch with past clients and prospects.   Most people don’t buy or sell a house every month – or even every year.   

Making sure a prospect thinks of you when they do need your services is more of a challenge for someone running a real estate consulting practice than it is for someone who owns a clothing store, for example.

Promotional Items for Real Estate Need a Long Shelf Life

Most  promotional items have a very short shelf life.  Pens run out of ink, printed calendars are useless at year-end, sporting event magnets aren’t needed after the season is over, and just about everyone is tired of those recipe post cards.

Agents end up buying more and more of the same things to keep their names and contact information in front of their prospects.  Personally, I like the plastic letter openers, and I have three of them floating around my desk.  But, I couldn’t tell you where I got them, or whose name and address is printed on them.

Consider a Unique Promotional Item That Never Dies

The most unique promotional item I’ve ever seen is a Desktop Planner/Calendar from Down to Earth Software.  That’s a mini version of it over to the right.

You pay for it once, and you can generate as many calendars as you like.   The calendar is perpetual, so it’s never out of date, and  can stay on your prospects’ computers for years.

The calendar/planner function is extremely easy to use, so even your most computer-phobic contacts might actually use it.  The planner lets the user keep track of important dates as well as when Suzie needs to be at her next ballet class.

You can be the hero who makes sure none of your contacts miss another anniversary!

You can offer the calendar on your website to improve your site’s “stickiness”, send it in an e-mail, or drop it on a CD to hand out.  Not only does the calendar contain your branding, but it also has links to your website, and information about your services.

As of this date, purchase prices for the Desktop Calendar/Planner range from $300-500.  The deluxe version includes audio and video components.   Compare this investment to a box of imprinted pens, and you’ll quickly see the return on investment possibilities.

You can download this unique real estate marketing tool for free – to use for yourself, or to evaluate before you buy.

Staying “top of mind” was never easier!