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APRIL, 2005
REAL ESTATE
RESULTS NEWSLETTER
This month's newsletter is focused on
marketing tools and sales tips. There are a couple of marketing tools that
you may find interesting, and a sales tip for "closing the
client".
Marketing
Tools: Driving Traffic to your Website
Everyone is concerned about driving traffic
to their website. And, as real estate agents and brokers, you spend quite
a bit of time driving around town. Why not put those two activities
together? A company called RealtyTags.com is offering a great way to put
your website address on your vehicle, and no ugly bumper sticker is
required!
Think about the name of your car's manufacturer that is stuck on
the back of your car or van with individual raised letters. RealtyTags.com
offers a similar type of "sign" that contains your web address. Now,
wherever you go, all that time you spend stuck in traffic will actually be
doing some good! And even better, the signs are reasonably priced, and
reusable. Point2 Agents can take advantage of the special offers from
RealtyTags.com through the Agent Alliance Program. For more information,
visit www.RealtyTags.com.
Marketing
Tools: Closing Gifts
Ever stuck for a unique
closing gift? If your clients are the type who would enjoy a very
personalized gift to memorialize the transaction, you might want to consider a
portrait of their home. Again, this gift is very reasonably priced, and
produced by an outstanding commercial artist, Bill Discount. (Yes, that's
his real name, although his friends call him Cash!)
Just e-mail a
high-resolution photo of your client's home, and Bill will do a
fantastic job of turning it into a lovely closing gift. And, if you
closed in the middle of winter, but you want the house to look like it does in
summer, Bill will do his magic, and it will be so. For more information,
and to see samples, visit http://www.homeportraitsonline.biz/
Marketing
Tools: Closing the Client
We all know that buying and
selling property often puts you and your clients in an emotionally-charged
situation. Sometimes clients just need a little push to make the decision
they really want to make. Or, you may run into that client who is so
quiet, you never know what they're thinking.
A great tool for dealing
with the "client close" is to use a technique you may be familiar with, called a
trial close. Trial closes consist of using small agreements to move
toward the big decision. When you can get a client to think through the
little stuff, making that final decision is much less painful. And,
if you are dealing with the Quiet Client, using trial closes will help you
determine how you can best assist your client based on what they are really
thinking.
In our culture, not
answering a question is considered rude, so break down the barriers using a
trial close. For specific ways to use a trial close, read
this article. The article itself is also oriented toward making the
sale, but the tips on using trial closes is invaluable.
So, until next month, Happy
Marketing. If you have questions,
or ideas for future newsletters, please feel free to
contact me!
Kathleen
Allardyce
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