Real Estate Results Newsletter
August, 2006
Welcome to the August edition of the Real Estate Results Newsletter. In this month’s Newsletter:
Would You Believe There are 101 Ways to Improve Your Search Engine Rankings by Increasing Your Website’s Link Popularity?
 We all know that the Internet is becoming more important as a real estate marketing tool every year. Savvy agents and brokers are refocusing their real estate marketing dollars to the Internet.
Obtaining quality incoming links to your real estate website is an important part of any Internet marketing strategy. Search engines count incoming links as “votes” for your website. The more quality votes you have, the higher your site will appear on the SERPS (search engine ranking pages). Using a broad-based approach to obtaining links is the best strategy. Review these 101 ways to increase your website’s link popularity for lots of excellent ideas.
And, don’t miss #14 under the News and Syndication category. Exchanging content with other real estate webmasters is a great way to obtain incoming links and new original content!
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Finding Ways to Increase Your Client Base
Increasing your client base starts with a strong strategy for managing your real estate marketing sales funnel. And, an important part of that strategy concerns staying in front of your target market, leads, prospects, and clients. The challenge, of course, is figuring out how to stay in touch with the people you’re targeting.
Here’s a resource that might be just what you need to add to your toolkit. NAR publishes a booklet titled 300 Tips for Buying and Selling. The booklet contains tips from REALTORS® all over the nation, guidelines and checklists. As a NAR member, the cost per booklet is $4.99 if you purchase five or more.
Is it worth the cost? Well, it’s not something you would provide to leads if your budget doesn’t support that level of expenditure. But, it might be perfect for a serious prospect. Consider what it would take to create something like this on your own. Then, think about how effective it is to focus on one communications tool to stay in touch with important prospects. How many postcards or drip e-mails will one prospect really pay attention to? Shepherding prospects to client status will be much more effective when you use a variety of ways to stay in touch - and when the perceived value of your communication is high.
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How to Shine in a Cooling Market
Is your market cooling off? Does it make you nervous? If so, just think how your clients feel about it!
Take this opportunity to dust off your knight in shining armor costume, and really make an impression on your prospects and clients. You’re the expert. You’re the one who can bring calm and rational-thinking to a situation that might be even more stressful than usual for your prospects and clients.
Walking into a listing presentation with hard facts from your MLS, and spending more time educating your prospects about market conditions will go a long way to instill confidence and make you stand out from the crowd! Review these other tips from industry expert Mike Ferry.
Until next month...
Kathleen Allardyce
Can we help YOU increase YOUR sales? Call us toll-free at 888-716-2418, or
Visit us at www.BuildRealEstateResults.com
www.BuildRealEstateWebsites.com
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