Real Estate Results Newsletter
FEBRUARY, 2007
Welcome to the February edition of the Real Estate Results Newsletter. In this month’s Newsletter:
 Using Listing Descriptions that SELL!
Ever wish you really knew what you could say about a house that would help it sell close to par or sell faster? Well, there has been some research done, so now you do have some answers!
In summary, you need to “blow your own horn”. As the old saying goes, if you don’t do it, who will? Buyers tend to read between the lines, and they respond to style more than substance. If the highlight of the home is something very mundane, the buyers figure the house is a dog. So, don’t be afraid to be extravagant, but factual.
There’s a difference between saying the owners are moving vs motivated, or beautiful floor covering vs new carpet. For more ideas and information about what works and what doesn’t, read this article originally published in the LA Times. Note: using this link will avoid the need to register at the LA Times site.
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 Instant Access to Internet Visitors
Getting visitors to your website to contact you is always a challenge. We know that Internet buyers do more research on their own than traditional buyers. But, once a visitor wants help, they probably want it NOW. Since they are Internet-savvy, they are accustomed to the instant response the Internet provides.
So, it is only natural that they might want an answer to their question as quickly as possible. That’s when “click to talk” services give you an edge over your competitors. Unlike “chat with a professional” capabilities, click to talk is a much more reasonable approach for real estate professionals. After all, if you’re doing your job, you’re not sitting in front of your computer all day waiting for someone to chat with you.
One click to talk vendor you should check out is RealPing. This service is focused on the real estate industry. They offer quite a range of capabilities. You can put a link on your website that your visitors can use to connect with you via telephone, no matter where you are. You can also put a link in e-mails. Once connected with the caller, you can cause your web pages to appear on their computer screen, so you can show them listings or other information on your site while you’re on the phone with them - not after you get back to the office.
This could be a great tool for establishing immediate relationships with buyers, and, think about the potential for wowing your next prospect in a listing presentation!
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 Real Estate Websites: SEO or PPC?
Driving traffic to your website is critical if the site is to be a lead-generating resource. There are several ways to drive traffic - your own marketing efforts in your target markets is important. Some people use lead generation services. Of the Internet approaches, there are two alternatives: Search Engine Optimization (SEO) and Pay Per Click (PPC). So, which online strategy should you use?
Read this article on the subject to learn more about the two different approaches, and to determine whether you should use one or both, and when!
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Until next month...
Kathleen Allardyce
Need Integrated Real Estate Marketing? Call us toll-free at 888-716-2418, or
Visit us at www.BuildRealEstateResults.com
www.BuildRealEstateWebsites.com
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