A New Approach for
Generating Internet Leads
What Can You Do to Generate Internet Leads Right Now?
Traditionally, there have been two alternatives:
- Create a Pay Per Click Campaign - After all, how difficult can it be? If you’ve tried it, you know that choosing the right keywords, writing ads that attract your targeted prospects, and managing the whole thing is time consuming. And, if you’re not an expert, you probably found that driving the right kind of traffic and converting the visitors to leads may not work, even after all the time you’ve put into it.
- Paying Lead Generators - There are a bunch of them out there. And, for most agents and brokers, they don’t work very well. If Internet surfers are directed to your website, you might get traffic, but the conversion to real leads is often very low. If you pay to receive prospects’ contact information, you often don't know where the leads are coming from, they are given to multiple agents, they may be “stale”, and the cost per lead is usually significant.
 The Good News? There’s a New Alternative!
A company called Fidelity Assets is providing a service that has been very successful at driving targeted traffic to real estate websites, and the conversion rate for that traffic (turning visitors into leads) is far above industry averages. Here’s why we think you owe it to yourself to explore Fidelity Asset’s approach:
- Fidelity Assets IS NOT a lead generator. They are experts in managing Pay Per Click campaigns specifically for the real estate industry. They have done the research to identify the most effective keywords to include in a Pay Per Click campaign, and the ad copy that attracts the targeted traffic you need to achieve reasonable conversion.
- You’ll know where your leads come from. Fidelity Asset’s leads originate from active home buyers and sellers who are searching for real estate in your area on Google, Yahoo, AOL, and the other major search engines.
- You’re in control. You don’t need to sign a contract, and you can choose a plan that fits into your budget.
- Your visitors’ first stop can be your website. Compare that to a lead generator, where a visitor wanders around the lead generator’s site and may have completed several forms, before they ever reach your site. You also have the option of using Fidelity Asset’s “Convertinator”, which is a unique landing page system that turns visitors into warm leads.
If you are interested in learning more, we suggest you get the whole story by talking to the experts at Fidelity Assets. As a company, Getting It Write, Inc rarely establishes affiliations with vendors you may find useful. We’re making an exception in the case of Fidelity Assets because we believe that the services they provide fill a very large gap in the marketplace, and because we can help by qualifying you for a discount.
For the long-term, having an effective SEO strategy is critical for ensuring that your real estate website fulfills its promise of being a big part of your overall marketing strategy. But, for more immediate results, Fidelity Assets provides a very viable solution.
|
