Real Estate Results Newsletter
JANUARY, 2007
Welcome to the January edition of the Real Estate Results Newsletter. In this month’s Newsletter:
 Never Be at a Loss for Words Again!
There are a lot of issues related to buying and selling residential real estate that your prospects and clients would be interested in knowing more about. One thing I often notice when talking to real estate professionals is this: they consistently underestimate how valuable their knowledge is. Often, they seem to think that everyone knows what they know. And, that couldn’t be farther from the truth!
Effectively sharing information is becoming more important in the real estate industry all the time. You need valuable information to offer in direct-response mail pieces, to write about in blogs, and to post as permanent pages on your website.
So, to help out a bit, review these 106 real estate content ideas and tips for how to use them!
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Are Your Direct Mail Dollars Working Hard for You?
Many real estate professionals use direct mail as part of their real estate marketing strategy. If you’re not getting the return from those dollars that you would like, consider these ideas.
The most effective type of direct mail is structured as a direct-response piece. That means, that you make an offer in your direct mail that the reader is encouraged to respond to. And, since you probably have a real estate website, you can use it as the vehicle for the response.
Sending out “image” pieces that simply get your name out, or encourage people to contact you if they are thinking of buying or selling, are not the most effective use of your marketing budget. And, if you’ve tried that, you probably think direct mail is a waste of money, anyway. Typically, you’ll get very few responses to that type of a mailing.
Learn more about making the right offer to the right people at the right time. Combine this approach with the 106 content ideas listed above, and you’ll see a difference in how effective your direct mail campaigns become.
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New! Link Building Service - Increase Your Rank in the Search Engines
Link building is an important part of making sure your real estate website gets noticed in the search engines. After tackling the “on-page” issues, such as page titles, meta tags and content, the next step in Search Engine Optimization (SEO) is making sure the search engines can find you through incoming links to your site.
However, link building can be time consuming if you do it yourself, and expensive if you go to an SEO firm. Based on requests from clients, we have developed a link building service for Point2 Agent websites that is more affordable than those offered by SEO firms, but will be effective in building quality incoming links over time.
Contact us if you would like more information.
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Until next month... Happy New Year!
Kathleen Allardyce
Need Integrated Real Estate Marketing? Call us toll-free at 888-716-2418, or
Visit us at www.BuildRealEstateResults.com
www.BuildRealEstateWebsites.com
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