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January, 2006
Real Estate Results Newsletter
Welcome to the January edition of the newsletter! In this month’s newsletter:
What Home Buyers Are Looking For
You talk to home buyers all the time, and they let you know what features they are looking for in a home. You also talk to listing clients about preparing their home for sale. Have you had the time to quantify all that information? It would be a great tool to use when advising home sellers, and it could save you time when showing homes, too.
Luckily, someone has boiled that type of information down into an analysis of what it will take to turn your listings into a buyer’s dream in 2006. This article was written by Mark Nash, whose books and advice have been featured on CBS The Early Show, Bloomberg TV, Fidelity Investor’s Weekly, Dow Jones Market Watch, MSNBC.com, The New York Times, Universal Press Syndicate and USA Today.
Common Problems That Could be Plaguing Your Website
Are you getting the results you want from your real estate website? Are you unsure of the type of results you could be achieving? Read this article that was published in Florida’s Herald Tribune. As they say, “your results may vary”. But, you’ll get a clear idea of the potential by reading the story of a Florida agent who went from $7 to $11 in sales in one year. And, most of that volume came from his website.
Then, take a look at your own website. Ever wonder how you could improve? One of the first things you need to address is making sure your site is optimized for the search engines. Real estate websites are notorious for ignoring even basic Search Engine Optimization (SEO) principles. So, you have a great opportunity to improve your ranking in the search engines by doing basic SEO for your site.
Here’s an interesting article that identifies ten common problems that plague real estate websites. To be honest, I don’t know that much about the author, Brandon Cornett, but I think his analysis of real estate websites is right on target.
How To Win The Commission Debate
Discussions about the value of real estate services are cropping up more all the time. If you’re a full-service agent, you should continually refine the approach you use to accurately define the value of what you do.
This article, published by Broker-Agent News, identifies eight concrete steps you can take to win the commission debate.
Until next month...
Kathleen Allardyce
Can we help you increase your sales? Visit us at www.BuildRealEstateResults.com!
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