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JULY, 2005
REAL ESTATE
RESULTS NEWSLETTER
The newsletter this
month includes 1) an easy way to make time for
prospecting, 2) using listing flyers as sales tools,
and 3) a simple prescription for those of you suffering
from Do-Not-Call-Syndrome,
PROSPECTING - DO YOU
HAVE TIME FOR IT?
There is an age old problem
for consultants of all kinds, including real estate consultants like you.
When you're doing, you're not selling and vice versa. The trick to making
work and cash flow more consistent, of course, is to make time to prospect, even
when you're busy.
There are ways to keep the
sales process going. You can set up drip e-mail on your website to keep
your name in front of prospects. You can do print advertising and press
releases. But, at some point, you need to take the time to do the things
only you can do.
If you find yourself putting
off prospecting activities when you're busy, read this article from the Broker Agent News website.
(Hint: the easy way to get yourself going is to ask
yourself the question at the end of the article!)
LISTING FLYERS -
SCRAP PAPER OR SALES TOOL?
What do your listing flyers
look like? Is yours the one that has the fuzzy photo with the print out
from the MLS on it? If so, you're missing a great sales/prospecting
opportunity.
Think about who sees your
listing flyers. The person who picks the flyer out of the box on the yard
sign is a great prospect for you! They're looking to buy a home in the
area you serve. And, for all you know, they haven't listed their home
yet.
Have you ever thought how
nice it would be if someday someone walked up to you on the street and said "I'm
looking for a new home in this area -- can you help me?" Well, that's just
about the opportunity you have when someone picks up your listing
flyer.
Use listing flyers
as prospecting and sales tools, not just part of your home marketing
plan.
For other ideas on how to
make listing flyers work for you, read this article from Blanche Evans
that was published in the REALTOR Magazine. Ms. Evans identifies
some key points including ideas about writing for the right audience, and
including a strong invitation to visit your website.
Done well, listing
flyers are targeted print advertisements -- and the price is certainly
right! Visit our website if you could use some
assistance!
A POSSIBLE CURE
FOR DO-NOT-CALL SYNDROME
 I know several agents who have all but given up on using the telephone
for prospecting due to the Do Not Call regulations. And, with penalties
reaching into 5-figures, I also know a few nervous brokers.
If you haven't heard of a
company called Do Not Call Sentry, you might want to check it
out. The company is being promoted on the Broker Agent News
website.
According to their website:
"Do Not Call Sentry™ was created by the real estate people of Do Not Call
Sentry, LLC. We are brokers and technologists who understand the industry
and know how to build technology that really works for real estate. Our
principals are long time Realtors®, brokers who have been active in the industry
and NAR for years."
The concept is that if
ensuring compliance with Do Not Call regulations is simple enough, people won't
avoid calling prospects, and the brokerage will be protected at the same
time.
Pricing for the service is
extremely reasonable at $1.00 per user per month, with a minimum fee of
$50. There are discounts for Century 21, Coldwell Banker, and ERA
franchises, and for Realtor Associations in Arkansas, California
and Kansas. The service is free to associations in
Texas.
By the way, don't miss the banner at the bottom
of this message. Use this unique marketing tool to promote your business and
your website. The average
delivery truck makes 16 million visual impressions in a single year
according to the American Trucking Association. If your vehicle is on the road
even a fraction of the time, think how many people
will see this type of advertising!
Until next month, Happy
Marketing. If you have questions,
or ideas for future newsletters, please feel free to
contact
me!
Kathleen Allardyce
Getting It Write, Inc.
770-631-2735 -
Metro Atlanta
888-716-2418 - Toll-Free
VISIT: Build Real
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