Real Estate Results Newsletter
MARCH-MAY, 2007
Welcome to the March-May edition of the Real Estate Results Newsletter. We’ve been extremely busy over the last two months, and unfortunately, the newsletter has suffered. However, with additional help onboard, we’ve geared up to handle the workload more effectively.
At this point, the majority of our work is focused on customizing real estate websites, and addressing branding issues. As you’re probably aware, many real estate professionals are realigning their marketing budgets to focus on their Internet presence and marketing.
Buyers and sellers are using the Internet more than any other medium to research their next move. Many agents and brokers are finding that establishing an effective Internet presence is often the only type of major advertising they need to do. A well-designed, content-rich site that is set up to be search engine friendly is the first step in establishing your web presence.
If you’ve never seen the type of website customization we do, I thought I’d just let you know what has been keeping us running. Both these sites are designed to rank well in the search results, given the implementation of an off-page SEO strategy. Fairfax Real Estate, Chicago Real Estate.
Now, back to the Newsletter. This issue is all about getting leads and turning them into clients:
 LOTS of Under $50 Marketing Tips
There’s a new resource for real estate professionals. It’s called RELiberation.com. It is a community blog written by and for real estate professionals. The site’s mission is to “ensure the prosperous future of the real estate professional”. You should check it out - it’s turning into a very vibrant community.
One of the most popular posts on the site to date is a call for the community to share their most successful marketing tips that cost under $50. The list is long, and the ideas are innovative. Take away some great new tips and share your own with the community!
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 Responding to Leads - The Critical Steps
Leads are the lifeblood of any business, and as you know, your real estate consulting practice is no exception!
It seems that many industry professionals put a lot of effort into obtaining leads, but they fall down when it comes to actually turning those leads into clients. Learn more about the critical steps you need to take to effectively follow up with your leads.
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 People Work with People They Like - How Likable are You?
Is that a silly question? Can you change how likable you are? Well, the answer is yes, you can. Some people just naturally attract other people. You’ve undoubtedly met a number of truly charismatic people in your life.
But, if you’re not one of those lucky people, take heart. Being likable is a skill, and you can nuture it just as easily as you can your negotiating skills, for example. Learn more about these 7 areas you can manage to become more likable.
My most effective tip? Hang a mirror beside your telephone. Look at yourself as you’re using the telephone, especially when you’re talking to a prospect. People can hear the “smile in your voice” when you’re on the telephone. But, with no feedback, many of us tend to be introverted, or to do 6 other things while we’re on the telephone. How likable are we in that situation? Well, you know.
Imagine that your reflection in the mirror is the person you’re talking to. Use the same type of emotion and expression when you’re on the telephone as you would in person. That will translate into your voice when you’re on the phone. After a while, all you’ll need to do is listen to that little voice in your head that says “Smile!”.
Try it out on a friend if it seems silly. Start a conversation with a serious face, then smile - even if the topic isn’t something worth the grin. I’ll wager your friend will be able to tell you almost exactly when the smile came into play!
Until next month...
Kathleen Allardyce
Need Integrated Real Estate Marketing? Call us toll-free at 888-716-2418, or
Visit us at www.BuildRealEstateResults.com
www.BuildRealEstateWebsites.com
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