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MARCH, 2005 NEWSLETTER
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THE REAL ESTATE RESULTS NEWSLETTER
March, 2005
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MORE WEBSITE NEWS
The name of our website has changed! Now, you can look for us at:
www.BuildRealEstateResults.com
We’re working hard to help you build a strong foundation for your real estate business!
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A PROVEN WAY TO CONVERT WEBSITE VISITORS TO LEADS
You may be familiar with Michael J. Russer, (aka Mr. Internet™). Russer has an excellent new article recently published at RealtyTimes.com, describing a different way to convert website visitors into viable leads.
There is a great deal of debate about “conversion.” Getting traffic to your site is good. But, to increase your return on investment, your website needs to be a lead generation tool. One way to encourage conversion is to have an effective marketing message on your website. A message that highlights your brand, and gives the visitor a reason to contact you as opposed to all the other REALTORS®
in town.
Another common conversion tool is offering a free report if the visitor supplies an e-mail address. Russer’s article expands on that concept. He provides an example of how to turn forms into assessments. An assessment provides you with additional insight into your visitor. You also start to establish a relationship with the visitor, along with a dialog that means much more than simply providing a report.
We can work with you to define the content for the assessment, and create the form. If your website does not support custom forms, we can host the form for you and integrate it into your site. Check out Russer’s article, then contact us for more information.
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GARY KELLER’S BRANDING ADVICE
Gary Keller, as you probably know, is the founder of Keller Williams Realty, and co-author of the best-seller, The Millionaire Real Estate Agent.
As far back as 2003, Keller was promoting the concept of branding in the real estate industry. After completing the research for his book, he determined that one of the key differences between top agents and average agents is branding. Learn more from one of the masters.
If you need assistance in defining a brand, our REALTOR® Profile Questionnaire can help. Contact us for more information.
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INCREASE YOUR WEBSITE’S VISIBILITY WITH LINKS
A critical part of basic search optimization is to establish quality incoming links to your website. The good news is that there are a lot of opportunities for REALTORS® to find links. The bad news is that there is a lot of competition for linking opportunities.
Some basic linking tips include: 1) wherever possible, use your targeted keywords as the link text, not your website address, 2) change the link text you use, 3) after your home page is doing well in the search engines, establish links to your internal site pages, 4) add links over time, not all in one day.
A paid link often provides better visibility on pages with higher page rank. However, you can also find free links with other REALTORS®, or in free directories. Several free directories you might want to investigate: www.WOWDirectory.com www.SoMuch.com www.Greenstalk.com
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SUGGEST A TOPIC!
If there is an issue you’ve been meaning to research, let us know. We’ll do our best to address it in future newsletters.
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