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MAY, 2005
REAL ESTATE
RESULTS NEWSLETTER
Spring is here, and the busy season is
looming! Its a great time to get your marketing plans fired up. If
you need an assist to get ready for the coming season, contact
me today!
The newsletter this
month includes 1) a great idea for conducting meetings with
prospects and their kids, and at the same time, creating a FREE and
unique marketing leave-behind, 2) new
sources for increasing traffic to your website, and improving your link
campaign, and 3) tips for avoiding "overpriced
listing syndrome".
CUSTOM COLORING TEMPLATES
What does a coloring
template have to do with real estate marketing, you might ask. Have you
ever had a problem talking to a prospect while their kids were vying for
attention? Rather than locking the kids in a closet in your mind, try
providing something to keep them busy. Its a great relationship builder
when you're thoughtful enough to provide distractions to keep the kids
happy. And, you get a chance to close that listing or
buyer-client.
The other benefit is that
the coloring page you provide displays your contact information at the
bottom. So, if the page ends up on the refrigerator, you've got a built-in
reminder of you, your business, and your thoughtful approach to your
clients.
If you don't have a
template, use our Free Coloring Template. Just print the template,
add your contact information in the box provided, copy, and you're all
set. Oh, we'd also suggest carrying a mess-free marker! But the
template is designed for "free-form" art. Even a pen or pencil will
work just fine.
Internet Marketing
Tips
Need some new local
information to spice up your site? Try Boulevards City
Guides. You'll find many cities represented. And, the
site focuses on providing links to resources that are not the standard
informational sites. Check it out for a change of pace.
Here's another great way to
get additional mortgage information on your site. Mortgage101.com helps you to "Attract, inform and
retain web site visitors with our FREE mortgage articles and tools that are
co-branded with your own logo or header and links back to your web site. There's
no catch! The award winning Mortgage101 Realtor Center powers your site with
current interest rates, live market updates,interactive calculators, and over
180 informative mortgage and real estate related articles."
If you haven't been to RealEstateABC.com lately, you've missed their updated
list of Real Estate Sites that Link to Realtors. If you use the link
above, you'll reach the page showing their Premium picks. Make sure to
check the link at the bottom of the page to get to additional listings. The RealEstateABC links are
a good complement to the 40 links in our Real Estate Directory-Link Tool.
Tips for
Avoiding "Overpriced Listing Syndrome"
You know that very often,
listing customers want your honest opinion about everything except a
realistic market price for their home. But you also know that wasting your
time and energy marketing a home that is overpriced just prevents you from doing
things that might actually result in a commission!
Do you have a system in
place for dealing with this situation? Yes, you need a system, and nagging
isn't it!
If you control expectations
up front, you're in a much better position to achieve a realistic listing
price. If not when you first list the home, then shortly thereafter.
You also need an elegant way to drop the listing if the homeowner is
unmovable. Read this article to learn about an easy and effective
approach to the overpriced home problem!
So, until next month, Happy
Marketing. If you have questions,
or ideas for future newsletters, please feel free to
contact
me!
Kathleen
Allardyce
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