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SEPTEMBER, 2005
REAL ESTATE RESULTS NEWSLETTER
Welcome to the September edition of the newsletter! In this month’s newsletter:
Want a New Income Opportunity?
Many real estate agents have taken their expertise in a new direction to create a second income stream, and to increase their competitive advantage in the real estate market.
 If all the homes you have seen in your career have given you ideas about how a home should look when it goes on the market, you should think about Home Staging as another way to generate revenue.
Nickie Rothwell is an agent in Los Angeles who has earned an Accredited Staging Professional designation. This is the only national designation available for Staging professionals, and it can be earned by completing the accreditation course offered by StagedHomes.com.
The photos above show the amazing difference that Staging can make. Sometimes clients even want their new home Staged®, too! Nickie is offering Home Staging services to her listing clients to give her a competitive edge in the real estate market. She is also promoting Staging services to homeowners and other agents from her website, GetStaged2Sell.com.
So, if you have a flair for design, you might find Home Staging a natural extension of your real estate business. And, if you need a website like Get Staged 2 Sell, just let me know. We designed and now host Nickie’s Staging site!
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 Will Crazy Loans End the Boom?
A rising number of real estate clients are pushing the financing envelope to get become home owners. A few years ago, non-traditional loans accounted for less than 3% of home financing. Non-traditional loans are now nearing 25% of new business for several major lendors.
As a real estate counselor, you can help bring sanity to the situation. Read this article from Money magazine. Or, more importantly, have your clients read it!
Are You Using Contact Forms to Increase Website Leads?
 What tools do you use to motivate website visitors to contact you? One of the most effective tools is providing information or expertise to your website visitors.
Many real estate websites allow you to gather basic contact information. Some provide contact forms geared toward one purpose, such as a Home Evaluation. But, what if you come up with a great idea for providing a service that requires more detailed information from your visitors?
You could instruct your visitors to use a standard contact form, and list the pieces of information that should be included in the Comments field. A much more effective approach would be to create a custom form that has checkboxes or fields specifically labeled to gather the information you need.
But, what do you do if your real estate website doesn’t provide the capability to create custom forms? We can help! We can work with you to design a custom form that gathers just the information you need. We’ll host it for you, and you can frame it into your website.
When a visitor completes the custom form, you will receive the information in an e-mail sent to the address of your choice. You would enter the name, e-mail address, etc. into the contact manager you normally use to keep track of the contact information. And, you’ll have an e-mail as a written record of the additional information you received from your visitor.
Contact me if you would like more information.
Build a Brand or Make Your Website a Lead Generating Resource!
Call us today, toll-free at 888-716-2418, or 770-631-2735 in the Atlanta area.
Do you have a question about real estate marketing tools? brands? websites? Send us an e-mail. We’ll answer your questions in an upcoming Real Estate Results Newsletter.
Until next month...
Kathleen Allardyce
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